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Will my print colours be the same as I see on my computer screen?

18 November 2020

No. This is because the image you see on your screen is made up of RGB colours and your screen is in effect a big light bulb, so what you see is called additive colour. As paper cannot be illuminated, the ink colours do not have the benefit of enhancement by light, thus making them brighter (commonly referred to as subtractive colour). We do however calibrate our printers to ensure the best colour range possible. Many cameras also show a colour cast i.e. slightly yellow, or blue for instance. If in doubt we recommend you order a proof. If you do not order a proof you will be agreeing to accept any final prints unchecked.

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